Case studies

Merchants already ahead of the curve.

Four Shopify teams stopped guessing at AI visibility and started measuring it. Here is what they were up against, what we changed, and what came back.

4 Featured stores
48h Fastest AI pickup
+38% Best direct sales lift
6,800+ SKUs restructured
Case 01

Franky Amsterdam

  • Fashion
  • DTC
Franky Amsterdam product photography
Fashion · DTC
  • 3 weeks To first AI citation
  • 2.1x AI referral conversion vs paid
  • 412 Products restructured
Challenge

Signature collections were invisible in AI answers. Customers researching their next statement piece in ChatGPT never saw the brand, and paid social was carrying the entire discovery funnel.

Approach

Full product schema rebuild, brand context extraction across 400+ SKUs, and an agent feed published to the storefront within the first sprint.

Outcome

Collections started surfacing in ChatGPT and Perplexity within three weeks, and AI referral traffic converted at more than twice the rate of paid channels.

We knew for a while that customers weren't finding their next statement piece through Google alone. Within three weeks of integrating, our signature collections were showing up in ChatGPT and Perplexity, and the AI referrals converted more than twice as well as our paid channels.

Joris van Dijk Head of Ecommerce, Franky Amsterdam
Case 02

WOOOD

  • Home & Interior
  • DTC + Wholesale
WOOOD product photography
Home & Interior · DTC + Wholesale
  • 6,800+ SKUs structured
  • 47% Structured data score lift
  • 1 review Per 200-page batch
Challenge

Thousands of SKUs across dozens of collections, with no way to tell which products an LLM could actually read, let alone recommend.

Approach

Catalogue-wide structured data via the Change Queue, batch-approved in blocks of 200, plus per-collection citation monitoring.

Outcome

Every collection now has a visible AI presence score, and the team can trace which answers each collection appears in.

With thousands of SKUs, agent visibility was a black box for us. ShopRise structured our entire catalog for LLMs and we can now see exactly which AI answers each collection appears in. It's the kind of control we'd been looking for for years.

Caroline Weber CMO, WOOOD
Case 03

Mr.Fris

  • Health
  • DTC
Mr.Fris product photography
Health · DTC
  • +38% Direct sales in one quarter
  • #1 ChatGPT answer placement
  • 10 Decision queries tracked daily
Challenge

In a trust-driven category, the buying decision happens inside an AI conversation long before anyone lands on the store.

Approach

Intent-led semantic mapping of the full category, expert content generated against live SERP research, and daily citation tracking on the ten decision queries that matter.

Outcome

Top-of-answer placement in ChatGPT for the category's highest-intent query, with direct sales up 38% in a single quarter.

Trust is everything in our segment - customers need to find us at the exact moment they're weighing a dentist against a home treatment. Since ShopRise we rank at the top in ChatGPT for 'home teeth whitening' and our direct sales grew 38% in a single quarter.

Freek Visser Co-founder, Mr.Fris
Case 04

Lake Cycling

  • Sport & Performance
  • DTC + Retail
Lake Cycling product photography
Sport & Performance · DTC + Retail
  • 48h Launch to Perplexity pickup
  • 0 Dev hours on markup
  • 10 yrs Of content made machine-readable
Challenge

A decade of fitting knowledge trapped in blog posts and PDFs that no crawler, and certainly no model, could parse into an answer.

Approach

Automatic schema injection through the theme extension, plus agent-readable product feeds generated from existing fitting content.

Outcome

The CX178 launch was picked up in Perplexity review snippets worldwide within 48 hours, with no dev time spent on markup.

Our fitting content was scattered across ten years of blog posts and PDFs. The automatic schema and agent feeds saved us weeks of dev work, and our CX178 launch got picked up globally in Perplexity review snippets within 48 hours.

Eva Janssen Tech Lead, Lake Cycling
Across the portfolio

Measurable growth.
Within days, not months.

The averages behind the stories above, measured across every store running ShopRise. Every number is tracked in the platform, not estimated after the fact.

  • +34% More organic sessions average after 30 days
  • More AI citations in ChatGPT & Perplexity
  • 47% Better data score structured data quality
  • <48h First results from scan to action

Every store above started with the same free 100-point scan.

See where you stand.

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